2025-2026 Undergraduate Catalog
Marketing
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Esther Swilley, Head
Business Building Suite 2093
1301 Lovers Lane
785-532-6008
Fax: 785-532-3709
E-mail: cbamarketing@k-state.edu
Web page
Marketing is a dynamic, ever-evolving field that opens doors to incredible opportunities. It’s all about creating value—developing innovative products, setting competitive prices, crafting compelling promotions, and ensuring smart distribution to meet customer needs.
Our Marketing curriculum gives you the flexibility to focus on areas that spark your interest, whether it’s sales, research, analytics, or strategic marketing. As a marketing major, you will gain the insights needed to spot opportunities, build impactful strategies, and bring them to life in the real world.
Through courses, internships, study abroad experiences, and independent studies, you will be immersed in real-world marketing challenges, preparing you to become a confident and successful marketing professional.
Want to dive even deeper? Our certificate programs allow specialization in areas that match your passions:
✅ Business of Sports & Entertainment
✅ Professional Strategic Selling
✅ Marketing Technology
Bachelor of Science in Business Administration
Minor
Undergraduate Certificate
Other Program Choices
Marketing
Sales
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