Dec 05, 2025  
2025-2026 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  About K-State
  University Leadership
  Kansas Board of Regents
  University Department Heads & Administrators
  Campuses
  Statements and Disclosures
  Governance and Faculty
  Academic Calendars
  All-University Regulations
  Academic Policies and Procedures
  General Education: K-State Core
  General Education: K-State Core Elementary Education PK-6
  Tuition and Fees
  Student Financial Assistance
  Glossary and Abbreviations
  Course Description Key
  Courses
  Colleges and Departments
  Degrees and Certificates Offered
  Academic Degree Maps
  Accelerated Degree Programs
  Online Programs
  Archived KSU Catalogs
  K-State Research and Extension
  Research Facilities and Centers
  Academic Advising
  International Programs
  Services for Students
  Support Services
  Undergraduate Admission
  KSIS
  Auxiliary Services and Facilities
  K-State Athletics
  K-State Libraries
  Webmail
  My Portfolio
HELP
2025-2026 Undergraduate Catalog
Add to Portfolio (opens a new window)

MKTG 450 - Consumer Behavior

Credits: 3

A study of the concepts, principles, and theories to understand, evaluate and predict consumer behavior. Explaining the behavior of consumers provides insight into ambiguous marketing situations. The course focuses on applying scientific methods to aid in marketing decision making. In addition, this course integrates current consumer research and theory, as well as current topics.

Repeat for Credit
N

Requisites
Prerequisite: MKTG 250.

Typically Offered
Fall, Spring, Summer

K-State 8
Human Diversity within the U.S.
Social Sciences


Add to Portfolio (opens a new window)