Dec 06, 2025  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog
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MKTG 654 - Marketing Research

Credits: 3

Learn the essential techniques and tools for data collection, analysis, and interpretation, including survey and experimental design (A/B testing). Students will explore qualitative and quantitative methods, learn to utilize statistical software, and engage in hands-on projects to apply concepts in marketing contexts to make strategic data-driven decisions. 

Repeat for Credit
N

Requisites
Prerequisite: MKTG 250, STAT 351.

Typically Offered
Fall or Spring

K-State 8
Empirical and Quantitative Reasoning


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