Dec 05, 2025  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog
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MKTG 311 - Services Marketing

Credits: 3

An analysis of the unique marketing challenges faced by service organizations. Major topics include the unique characteristics of services, creating and positioning a service in the marketplace, distributing, promoting and pricing services. An evaluation of marketing strategies from the perspective of a service firm.

Repeat for Credit
N

Requisites
Prerequisite: MKTG 250.

Typically Offered
On sufficient demand

K-State 8
Social Sciences


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