Marketing (BSBA)

Location(s): Manhattan Campus

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Marketing is a broad, dynamic field with many interesting opportunities for students. The Marketing curriculum gives students the ability to study an area of emphasis within the field, including marketing management, marketing analytics and sales. Study in Marketing covers such areas as consumer behavior, marketing channels, international marketing, retailing, services marketing, business marketing, sports marketing, digital marketing, and marketing strategy. All areas of study provide individuals with excellent opportunities for rapid advancement in professional marketing positions. Dual degree and dual major programs combining marketing with other fields may be arranged by consulting the Department of Marketing.

Kansas State University Core: 34-36 Credit Hours

K-State Core is the foundation for an impactful life and career after time at K-State.

The K-State Core framework covers six disciplinary areas: English, Communications, Mathematics & Statistics, Natural & Physical Sciences, Social & Behavioral Sciences, and Arts and Humanities. In addition, a seventh area is reserved for institutionally designated use, which K-State is keeping as free electives. In total, the framework takes up 34-35 credit hours of 100 and 200-level coursework. Students who complete their general education elsewhere cannot be required to take additional general education coursework in the disciplinary areas of the framework without permission from KBOR to continue requiring courses in the K-State Core.

General Education: K-State Core

Program Requirements: 44 credit hours

The curriculum for this major assumes students enter college prepared to take Calculus.

ACCTG 231 - Introduction to Managerial Accounting Credits: 3
ACCTG 241 - Introduction to Financial Accounting Credits: 3
ECON 110 - Principles of Macroeconomics Credits: 3
ECON 111 - Principles of Macroeconomics - Honors Credits: 3
FINAN 450 - Principles of Finance Credits: 3
FINAN 451 - Introduction to Integrated Investment Management Credits: 3
GENBA 105 - Business Orientation Credits: 0-1
GENBA 205 - Career Accelerator Credits: 0-1
MANGT 220 - Principles of Management Credits: 3
MANGT 366 - Information Systems and Business Analytics Credits: 3
MANGT 421 - Introduction to Operations and Supply Chain Management Credits: 3
MANGT 595 - Strategic Management Credits: 3
MANGT 596 - Business Ethics and Corporate Citizenship Credits: 3
MATH 205 - General Calculus Credits: 3
MKTG 250 - Introduction to Marketing Credits: 3
STAT 225 - Introduction to Statistics Credits: 3
OR
STAT 250 - Business and Economic Statistics I Credits: 3

Major Courses: 42 credit hours

Degree Requirements: 15 credit hours

MKTG 450 - Consumer Behavior Credits: 3
SALES 300 - Fundamentals of Professional Selling Credits: 3
MKTG 300 - Introduction to Digital Marketing Credits: 3
MKTG 480 - Marketing Analytics Fundamentals Credits: 3
MKTG 690 - Marketing Strategy Credits: 3
OR
STAT 351 - Business and Economic Statistics II Credits: 3

Major Field Electives: 15 credit hours

Choose 5 courses from list below:

MKTG 302 - Brand Marketing Credits: 3
MKTG 306 - Business to Business Marketing Credits: 3
MKTG 311 - Services Marketing Credits: 3
MKTG 325 - International Marketing Credits: 3
MKTG 326 - International Business Credits: 3
MKTG 440 - Entertainment Marketing Credits: 3
MKTG 490 - Undergraduate Research Experience Credits: 0-3
MKTG 495 - Marketing Internship Credits: 0-3
MKTG 496 - Special Topics in Marketing Credits: 3
MKTG 498 - Independent Study in Marketing Credits: 0-18
MKTG 540 - Digital Content Strategy and Development Credits: 3
MKTG 551 - Data Narratives and Visualization Credits: 3
MKTG 630 - Sports Marketing Credits: 3
MKTG 650 - Digital Marketing Analysis and Strategy Credits: 3
MKTG 653 - Applications of Marketing Analytics Credits: 3
MKTG 654 - Marketing Research Credits: 3

Economics Elective: 3 credit hours

Please choose one course (3 hours) from the list of economic courses below:

ECON 510 - Intermediate Macroeconomics Credits: 3
ECON 520 - Intermediate Microeconomics Credits: 3
ECON 523 - Human Resource Economics Credits: 3
ECON 524 - Sports Economics Credits: 3
ECON 540 - Managerial Economics Credits: 3

Unrestricted Electives: 6 credit hours

Any course numbered 100-level or above offered for credit by a university department. Students are strongly encouraged to use their unrestricted electives to complete for-credit experiential learning opportunities, such as internships, community service/engagement, and study abroad.

Required Course: 3 credit hours

Choose one course from list below:

ENGL 417 - Written Communication for the Workplace Credits: 3
GENBA 145 - Business and Society Credits: 3
ACCTG 445 - Financial Statement Analysis Credits: 3
FINAN 451 - Introduction to Integrated Investment Management Credits: 3
MANGT 230 - Business Law I Credits: 3

Kansas State University

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