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Nov 21, 2024
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2024-2025 Undergraduate Catalog
Marketing
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Esther Swilley, Head
Business Building Suite 2093
1301 Lovers Lane
785-532-6008
Fax: 785-532-3709
E-mail: cbamarketing@k-state.edu
Web page
Marketing is a broad, dynamic field with many interesting opportunities for students. The Marketing curriculum gives students the ability to study an area of emphasis in sales, research and marketing analytics, or marketing strategy. Study in marketing strategy covers such areas as consumer behavior, marketing channels, international marketing, retailing, services marketing, business marketing, sports marketing, digital marketing, and marketing strategy management. All three areas provide individuals with excellent opportunities for rapid advancement in professional marketing positions. Dual degree and dual major programs combining marketing with other fields may be arranged by consulting the Department of Marketing.
Bachelor of Science in Business Administration
Minor
Undergraduate Certificate
Other Program Choices
Marketing
Sales
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