Nov 21, 2024  
2024-2025 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  About K-State
  University Leadership
  Kansas Board of Regents
  University Department Heads & Administrators
  Campuses
  Statements and Disclosures
  Governance and Faculty
  Academic Calendars
  All-University Regulations
  Academic Policies and Procedures
  General Education: K-State Core
  General Education: K-State Core Elementary Education PK-6
  Tuition and Fees
  Student Financial Assistance
  Glossary and Abbreviations
  K-State Course Search
  Course Description Key
  Courses
  Colleges and Departments
  Degrees and Certificates Offered
  Academic Degree Maps
  Accelerated Degree Programs
  Online Programs
  Archived KSU Catalogs
  K-State Research and Extension
  Research Facilities and Centers
  Academic Advising
  International Programs
  Services for Students
  Support Services
  Undergraduate Admission
  KSIS
  Auxiliary Services and Facilities
  K-State Athletics
  K-State Libraries
  Webmail
  My Portfolio
HELP
2024-2025 Undergraduate Catalog
Add to Portfolio (opens a new window)

MKTG 880 - Applied Marketing Analytics

Credits: 3

Business Intelligence is a systematic approach to harnessing customer data and competitive information to drive strategic business decision making. This course deals with how to collect and analyze business data to enhance quality of decision making in modern enterprises. Unlike courses based on data mining (inductive approach), this course will be largely based on regression techniques (deductive approach). The course will be based on lectures, case analysis, and hands on exercises to make students comfortable with powerful computing tools used for data analysis. The cases and exercises will be bundled with data which will be used to apply concepts learned in class to real business situations.

Repeat for Credit
N

Requisites
Prerequisite: Graduate student standing.

Typically Offered
Spring


KSIS Course Search



Add to Portfolio (opens a new window)