Nov 21, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog
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MKTG 544 - International Marketing

Credits: 3

This course deals with the problems and perspectives of marketing across national boundaries. It also focuses on the tools and practices for structuring and controlling marketing programs related to overseas business. Emphasis is on the management of marketing functions in a global context. Topics include international trade organizations, international economic factors, foreign business customs, and the international marketing mix.

Repeat for Credit
N

Requisites
Prerequisite: MKTG 250

Typically Offered
Fall, Spring

K-State 8
Global Issues and Perspectives
Social Sciences


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