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Dec 06, 2025
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MKTG 550 - Business to Business Marketing Credits: 3
A study of the nature of the industrial marketplace, concentrating on those aspects that differentiate it from the consumer markets. The major topics include analysis of market needs, market segments, estimating market demand, organizational buying behavior, marketing channels, marketing strategy and mix for institutional customers, global marketing strategies, managing products and new product development, buyer/seller relationships, pricing strategies, and business marketing communications.
Repeat for Credit
N
Requisites
Prerequisite: MKTG 250.
Typically Offered
Fall, Spring
K-State 8
Social Sciences
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