Nov 21, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog
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MKTG 450 - Consumer Behavior

Credits: 3

Consumer behavior is the study of the cognitive, affective, and behavioral factors that interact with social, cultural, and situational influences to guide decision making in the marketplace.  The goals are to provide a conceptual understanding of consumer behavior, experience in applying consumer behavior concepts to marketing strategy, and knowledge of consumer research applications.

Repeat for Credit
N

Requisites
Prerequisite: MKTG 250 and junior standing.

Typically Offered
Fall, Spring

K-State 8
Human Diversity within the U.S.
Social Sciences


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