Dec 21, 2024  
2008-2009 Undergraduate Catalog 
    
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2008-2009 Undergraduate Catalog [ARCHIVED CATALOG]

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MC 382 - Public Relations Case Studies

Credits: (3)
Study of historic and contemporary public relations situations using a case-method approach. The course focuses on strategic planning and implementation by public relations managers. Students learn to assess and establish criteria for public relations programs under a variety of conditions.

Requisites
Prerequisite: MC 180 with grade of C or better.

When Offered
Fall, Spring

UGE course
No


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