MC 630 - Public Relations Case Studies

Credits: (3)

Study of historic and contemporary public relations situations using a case-method approach. Attention is directed at strategic planning and implementation by public relations managers.

Note
Course number changes to MC 382 effective Spring 2009.

Requisites
Prerequisite: MC 180 with grade of C or better and 2.5 GPA upon completion of 30 or more hours.

UGE course
No