MKTG 400 - Introduction to Marketing

Credits: (3)

A general study of marketing principles which lead to the development of marketing strategy. A review of environmental influences and key analytical tools used in formulating marketing plans. Product or service design, distribution, pricing, and promotional programs.

Requisites
Pr.: ECON 110 or 120, junior standing.

When Offered
I, II, S

UGE course
UGE Course