2010-2011 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing
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Kevin P. Gwinner, Head
Professors: Andrus, Gwinner, and Janda; Associate Professors: McFarland and Suh; Assistant Professor: Swilley; Instructors: Crow, Fallin, Lehman, and Martin.
201 Calvin Hall
785-532-6008
Fax: 785-532-3709
E-mail: kgwinner@ksu.edu
www.cba.ksu.edu/marketing
Study in marketing covers such areas as consumer behavior, marketing channels, marketing research, international marketing, retailing, professional selling, sales management, services marketing, business marketing, sports marketing, electronic marketing, and marketing management. This background provides individuals with excellent opportunities for rapid advancement in professional marketing positions in organizations. Dual degree and dual major programs combining marketing with other fields may be arranged by consulting the Department of Marketing.
Bachelor of Science in Business Administration (BSBA)
Marketing
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