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May 07, 2024
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MKTG 642 - Marketing ResearchCredits: (3)
Designed to acquaint the students with the marketing research literature, concepts, methods, and techniques. The emphasis in this course is on how to actually conceptualize and conduct a marketing research project as well as use research as an aid for marketing management decisions. Topics include the marketing research industry, defining the marketing research problem, research design formulation, data collection, data preparation and analysis, communicating the research project, and international and ethical dimensions of marketing research.
Requisites
Prerequisite: STAT 351, CIS 101, CIS 102, CIS 103, MKTG 400 and MKTG 450.
When Offered
Fall, Spring
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