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May 07, 2024
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MKTG 690 - Marketing ManagementCredits: (3)
Analysis of marketing situations which lead to appropriate management of the marketing program’s objectives. Capstone course integrates knowledge of marketing and other business management principles into marketing strategy, development, implementation, and control.
Note
Undergraduates must be business students admitted in a College Business Administration degree track (major).
Requisites
Prerequisite: MKTG 642 or concurrent enrollment.
When Offered
Fall and Spring
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