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May 07, 2024
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MKTG 630 - Sports MarketingCredits: (3)
This course provides students with the opportunity to study the nature and scope of marketing a sports franchise as well as marketing traditional products or services with the assistance of sports figures. Topics include sports franchise promotion, sports identification, consumer loyalty to a team and consumer loyalty to participation sports.
Requisites
Prerequisite: MKTG 400.
When Offered
On Sufficient Demand
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