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Mar 29, 2024
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MC 665 - Managing Integrated Strategic CommunicationsCredits: (3) Investigation of managerial decision making in advertising and public relation programs. Emphasizes strategic and logical thinking in the decision making process. Theories and practices from media managment, social/cognitive psychology and integrated communication.
Requisites Pr.: MC 120 or MC 180 with grade of C or better.
When Offered II
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