Dec 06, 2025  
2008-2009 Graduate Catalog 
    
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2008-2009 Graduate Catalog [ARCHIVED CATALOG]

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MC 665 - Managing Integrated Strategic Communications

Credits: (3)
Investigation of managerial decision making in advertising and public relation programs. Emphasizes strategic and logical thinking in the decision making process. Theories and practices from media managment, social/cognitive psychology and integrated communication.

Requisites
Pr.: MC 120 or MC 180 with grade of C or better.

When Offered
II


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