Nov 13, 2024  
2008-2009 Graduate Catalog 
    
2008-2009 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 844 - Advanced International Marketing

Credits: (3)
This course is designed to develop the students’ managerial decision making ability in international marketing. The course will focus on the internationalization process of firms, the unique issues in international marketing, and international marketing strategy. The course will integrate short lectures, class discussions, and case analysis to achieve its objectives.

Requisites
Pr.: MKTG 810.

When Offered
Upon sufficient demand


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