Apr 22, 2025  
2008-2009 Graduate Catalog 
    
2008-2009 Graduate Catalog [ARCHIVED CATALOG] Add to Portfolio (opens a new window)

MKTG 635 - Electronic Marketing

Credits: (3)
This course is designed to provide students with the awareness and understanding of how Internet and Web-based technologies can be utilized to create effective marketing programs. Major topics will include new product development, brand building, promotion, pricing, and distribution in an electronic commerce context.

Requisites
Pr.: MKTG 400 or MKTG 810.

When Offered
S On sufficient demand


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