Apr 22, 2025  
2008-2009 Graduate Catalog 
    
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2008-2009 Graduate Catalog [ARCHIVED CATALOG] Add to Portfolio (opens a new window)

MKTG 630 - Sports Marketing

Credits: (3)
This course provides students with the opportunity to study the nature and scope of marketing a sports franchise as well as marketing traditional products or services with the assistance of sports figures. Topics include sports franchise promotion, sports identification, consumer loyalty to a team and consumer loyalty to participation sports.

Requisites
Pr.: MKTG 400 or MKTG 810.

When Offered
S On sufficient demand


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