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Apr 20, 2024
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MKTG 550 - Business MarketingCredits: (3)
A study of the nature of the industrial marketplace, concentrating on those aspects that differentiate it from the consumer markets. The major topics are analysis of market needs, market segments, organizational buying behavior, purchasing agent functions and activities, marketing strategy and mix for institutional customers, not-for-profit and services marketing, and buyer/seller relationships.
Requisites
Pr.: MKTG 400.
When Offered
I
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