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Mar 21, 2025
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MKTG 543 - Integrated Marketing CommunicationsCredits: (3) Focuses on the management of promotional programs which include elements of advertising, personal selling, sales promotion, and public relations. Includes a review of concepts from economics, behavioral sciences, and mathematics which play a role in creating, executing, and evaluating promotional programs.
Requisites Pr.: MKTG 400 and 450.
When Offered I, II
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