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Jan 28, 2025
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MKTG 635 - Electronic Marketing
This course is designed to provide students with the awareness and understanding of how Internet and Web-based technologies can be utilized to create effective marketing programs. Major topics will include new product development, brand building, promotion, pricing, and distribution in an electronic commerce context.
Credits: (3)
Requisites
Pr.: MKTG 400 or MKTG 810.
When Offered
S On sufficient demand
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