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Apr 25, 2024
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MKTG 541 - Retailing
This course is designed to introduce the student to the role retailing performs in the distribution of consumer goods and services. The course will survey the retailing environment and incorporate strategic planning from the management point of view; study retail policies and organizations; merchandise control; personnel management; retail accounting and expense control.
Credits: (3)
Requisites
Pr.: MKTG 400, MKTG 450.
When Offered
II
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