Jun 23, 2024  
2009-2010 Graduate Catalog 
2009-2010 Graduate Catalog [ARCHIVED CATALOG]

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MC 665 - Managing Integrated Strategic Communications

Investigation of managerial decision making in advertising and public relation programs. Emphasizes strategic and logical thinking in the decision making process. Theories and practices from media managment, social/cognitive psychology and integrated communication.

Credits: (3)

Pr.: MC 120 or MC 180 with grade of C or better.

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