Jun 23, 2024  
2009-2010 Graduate Catalog 
    
2009-2010 Graduate Catalog [ARCHIVED CATALOG]

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MC 665 - Managing Integrated Strategic Communications


Investigation of managerial decision making in advertising and public relation programs. Emphasizes strategic and logical thinking in the decision making process. Theories and practices from media managment, social/cognitive psychology and integrated communication.

Credits: (3)

Requisites
Pr.: MC 120 or MC 180 with grade of C or better.

When Offered
II


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