Apr 25, 2024  
2009-2010 Graduate Catalog 
    
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2009-2010 Graduate Catalog [ARCHIVED CATALOG]

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AGCOM 590 - New Media Technology

This course focuses on the study and application of emerging “new media” technologies to effectively communicate information and market products and programs to general and targeted audiences. Students will study underlying communication theories such as Roger’s Theory of Innovation Diffusion to provide a context of how society adopts and incorporates new technology.

Credits: (3)

Note
Three hours lec. a week.

Requisites
Pr.: MC 200 or 221 or instructor permission.

When Offered
I


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