Apr 20, 2024  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]


Esther Swilley, Head

Professors: Deeter-Schmelz, Gwinner, and Janda 
Associate Professors: Nowlin, Suh, Swilley, and Walker
Assistant Professors: Cho, Jang, and Krush
Instructors: Brotton, Crow, Fallin, Lehman, and Martin

Business Building Suite 2093
1301 Lovers Lane
Fax: 785-532-3709
E-mail: cbamarketing@k-state.edu
Web page

Marketing is a broad, dynamic field with many interesting opportunities for students. The Marketing curriculum gives students the ability to study an area of emphasis in sales, research and marketing analytics, or marketing management. Study in marketing management covers such areas as consumer behavior, marketing channels, international marketing, retailing, services marketing, business marketing, sports marketing, digital marketing, and marketing management. All three areas provide individuals with excellent opportunities for rapid advancement in professional marketing positions. Dual degree and dual major programs combining marketing with other fields may be arranged by consulting the Department of Marketing.


Bachelor of Science in Business Administration (BSBA)