Mar 28, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 450 - Consumer Behavior

Credits: 3

Consumer behavior is the study of the cognitive, affective, and behavioral factors that interact with social, cultural, and situational influences to guide decision making in the marketplace.  The goals are to provide a conceptual understanding of consumer behavior, experience in applying consumer behavior concepts to marketing strategy, and knowledge of consumer research applications.

Requisites
Prerequisite: MKTG 400 and junior standing.

Typically Offered
Fall, Spring

UGE course
No

K-State 8
Human Diversity within the U.S.
Social Sciences


KSIS Course Search




Add to Portfolio (opens a new window)