Apr 19, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 580 - Marketing Analytics Fundamentals

Credits: 3

Business intelligence is a systematic approach to harnessing customer data and competitive information to drive strategic business decision making. This course deals with how to collect and analyze business data to enhance quality of decision making in modern enterprises. Unlike courses based on data mining (inductive approach), this course will be largely based on regression techniques (deductive approach). The course will be based on lectures, case analysis, and hands-on exercises to make students comfortable with powerful computing tools used for data analysis. The cases and exercises will be bundled with data which will be used to apply concepts learned in class to real business situations.

Requisites
Prerequisite: STAT 350 Business and Economic Statistics I or equivalent.

Typically Offered
Fall or Spring

UGE course
No

K-State 8
Empirical and Quantitative Reasoning
Social Sciences


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