Apr 19, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 400 - Introduction to Marketing

Credits: 3

A general study of marketing principles which lead to the development of marketing strategy. A review of environmental influences and key analytical tools used in formulating marketing plans. Product or service design, distribution, pricing, and promotional programs.

Requisites
Prerequisite: ECON 110 or 120.

Typically Offered
Fall, Spring, Summer

UGE course
Yes

K-State 8
Social Sciences


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