Feb 04, 2023  
2014-2015 Undergraduate Catalog 
    
2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing


Kevin P. Gwinner, Head

Professors: Deeter-Schmelz, Gwinner, and Janda; Associate Professors: Swilley and Suh; Visting Associate Professor: Giese; Assistant Professors: Jang and Song; Instructors: Crow, Fallin, Lehman, and Martin; Professor Emeritus: Andrus.

201 Calvin Hall
785-532-6008
Fax: 785-532-3709
E-mail: kgwinner@ksu.edu
Web page

Study in marketing covers such areas as consumer behavior, marketing channels, marketing research, international marketing, retailing, professional selling, sales management, services marketing, business marketing, sports marketing, electronic marketing, and marketing management. This background provides individuals with excellent opportunities for rapid advancement in professional marketing positions in organizations. Dual degree and dual major programs combining marketing with other fields may be arranged by consulting the Department of Marketing.


Programs

Bachelor of Science in Business Administration (BSBA)

Certificates

Courses

Marketing