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Apr 18, 2024
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MKTG 450 - Consumer BehaviorCredits: (3)
An examination of consumer motives, attitudes, and decision processes as these relate to product imagery and purchase symbolism. The sociological and psychological foundations of marketplace choice are analyzed, including life-style, social status, age, income, taste, habit, custom, fashion, self-concept, and opinion influences.
Requisites
Prerequisite: MKTG 400.
When Offered
Fall, Spring
UGE course
No
K-State 8
Human Diversity within the U.S.
Social Sciences
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