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Nov 28, 2024
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MKTG 450 - Consumer Behavior Credits: 3
Consumer behavior is the study of the cognitive, affective, and behavioral factors that interact with social, cultural, and situational influences to guide decision making in the marketplace. The goals are to provide a conceptual understanding of consumer behavior, experience in applying consumer behavior concepts to marketing strategy, and knowledge of consumer research applications.
Repeat for Credit
N
Requisites:
Prerequisite: MKTG 400 and junior standing.
Typically Offered
Fall, Spring
K-State 8
Human Diversity within the U.S.
K-State 8 Tag 2
Social Sciences
KSIS Course Search
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