Nov 25, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [ARCHIVED CATALOG]

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FNDH 847 - Consumer Research – Attitudinal

Credits: 1

Study of attitudinal research methods, including questionnaires and facial recognition, for product understanding.  Techniques including emotion, mood, and psychographic research methods will be covered.  Methods for consumer segmentation beyond traditional demographical segmentation will be discussed. 

Repeat for Credit
N

Requisites:
Prerequisite: FNDH 701-Sensory Analysis or FNDH 841-Consumer Research Fundamentals

Typically Offered
Spring


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