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Nov 25, 2024
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FNDH 845 - Consumer Research – Observational and Behavioral Credits: 1
Study of observational and behavioral research methods as they are applied to consumer product research, including ethics and techniques for such research. Methods and analysis for both qualitative and quantitative methods for such data collection will be covered.
Repeat for Credit N
Requisites: Prerequisite: FNDH 701-Sensory Analysis or FNDH 841-Consumer Research-Fundamentals
Typically Offered Spring
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