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Nov 25, 2024
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MKTG 642 - Marketing Research Credits: 3
Marketing research is designed to acquaint the students with concepts, methods, and applications of research regarding the market environment. Topics include business problem identification, qualitative & quantitative research design formulation, primary & secondary data collection methods, advanced data analysis approaches, and communicating the value of findings from analysis. This capstone course on the marketing analytics track helps the students integrate marketing knowledge and analytical skills by conducting business case analyses and comprehensive data analysis projects so that they can make insightful decisions based on empirical evidence.
Repeat for Credit
N
Requisites:
Prerequisite: MANGT 366 or MIS 366.
Typically Offered
Fall, Spring
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