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Nov 28, 2024
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MKTG 546 - Services Marketing Credits: 3
An analysis of the unique marketing challenges faced by service organizations. Major topics include the unique characteristics of services, creating and positioning a service in the marketplace, distributing, promoting and pricing services. An evaluation of marketing strategies from the perspective of a service firm.
Repeat for Credit
N
Requisites:
Prerequisite: MKTG 400.
Typically Offered
Fall, Spring
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