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Jan 30, 2025
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MKTG 844 - Advanced International Marketing
This course is designed to develop the students’ managerial decision making ability in international marketing. The course will focus on the internationalization process of firms, the unique issues in international marketing, and international marketing strategy. The course will integrate short lectures, class discussions, and case analysis to achieve its objectives.
Credits: (3)
Requisites:
Pr.: MKTG 810.
When Offered:
On sufficient demand
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