Feb 22, 2026  
2011-2012 Graduate Catalog 
    
2011-2012 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 842 - Advanced Marketing Research


Application of advanced research methods to help solve marketing problems. Intensive examination of experimental and survey designs, data collection methods, and selected multivariate analysis techniques are covered.

Credits: (3)

Requisites:
Pr.: STAT 351, MKTG 640, and MKTG 642.

When Offered:
Fall, odd years on sufficient demand



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