Jan 30, 2025  
2011-2012 Graduate Catalog 
    
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2011-2012 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 635 - Electronic Marketing

This course is designed to provide students with the awareness and understanding of how Internet and Web-based technologies can be utilized to create effective marketing programs. Major topics will include new product development, brand building, promotion, pricing, and distribution in an electronic commerce context.

Credits: (3)

Requisites:
Pr.: MKTG 400 or MKTG 810.

When Offered:
Fall, Spring


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