Jan 30, 2025  
2011-2012 Graduate Catalog 
    
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2011-2012 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 546 - Services Marketing

An analysis of the unique marketing challenges faced by service organizations. Major topics include the unique characteristics of services, creating and positioning a service in the marketplace, distributing, promoting and pricing services. An evaluation of marketing strategies from the perspective of a service firm.

Credits: (3)

Requisites:
Pr.: MKTG 400.

When Offered:
Fall or Spring


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