MKTG 543 - Integrated Marketing Communications

Focuses on the management of promotional programs which include elements of advertising, personal selling, sales promotion, and public relations. Includes a review of concepts from economics, behavioral sciences, and mathematics which play a role in creating, executing, and evaluating promotional programs.

Credits: (3)

Requisites:
Pr.: MKTG 400 and 450.

When Offered:
Fall or Spring