Dec 19, 2025  
2011-2012 Graduate Catalog 
    
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2011-2012 Graduate Catalog [ARCHIVED CATALOG]

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MC 665 - Managing Integrated Strategic Communications

Investigation of managerial decision making in advertising and public relation programs. Emphasizes strategic and logical thinking in the decision making process. Theories and practices from media managment, social/cognitive psychology and integrated communication.

Credits: (3)

Requisites:
Pr.: MC 120 or MC 180 with grade of C or better.

When Offered:
Spring


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