May 10, 2024  
2017-2018 Graduate Catalog 
    
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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AGCOM 590 - New Media Technology

Credits: 3

This course focuses on the study and application of emerging “new media” technologies to effectively communicate information and market products and programs to general and targeted audiences. Students will study underlying communication theories such as Roger’s Theory of Innovation Diffusion to provide a context of how society adopts and incorporates new technology.

Note:
Three hours lecture a week.

Requisites:
Prerequisite: MC 200 or MC 221 or instructor permission.

Typically Offered
Fall


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