Dec 05, 2025  
2017-2018 Graduate Catalog 
    
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 844 - Advanced International Marketing

Credits: 3

This course is designed to develop the students’ managerial decision making ability in international marketing. The course will focus on the internationalization process of firms, the unique issues in international marketing, and international marketing strategy. The course will integrate short lectures, class discussions, and case analysis to achieve its objectives.

Requisites:
Prerequisite: MKTG 810.

Typically Offered
On sufficient demand


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