Apr 23, 2025  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

Advertising and Public Relations (BA)

Location(s): Manhattan Campus

The undergraduate degree in Advertising and Public Relations prepares students to influence and inform key audiences and publics through promotional and public image communications strategies. Students will gain industry-focused knowledge and skills in strategic writing and planning, content creation and distribution, relationship management, data-driven decision-making, diversity in media, account management, media planning, media relations, and reputation management. Additionally, hands-on training is prioritized through internship experience and credentialing from industry-recognized certifications in high career growth areas such as social media and digital media. Advertising and Public Relations students will be prepared for a range of careers in agency, nonprofit, corporate, government, community, advocacy, and start-up environments. Graduates accept positions as advertising account executives, public relations and communications specialists, brand managers, fundraising and development officers, publicists, social media managers, copywriters, and more.

Kansas State University Core: 34-36 Credit Hours

KBOR Statewide Transfer (SWT) Courses: https://www.kansasregents.org/academic_affairs/transfer-articulation.

English (Written Communication Outcomes): 6 Credit Hours

Communication (Oral Communication Outcomes): 3 Credit Hours

Math & Statistics (Quantitative Literacy Outcomes): 3 Credit Hours

Natural & Physical Sciences (Natural & Physical Sciences Outcomes): 4-5 Credit Hours

Choose 1 subject area which must include a lab.

Social & Behavioral Sciences (Social & Behavioral Sciences Outcomes): 6 Credit Hours

At least 2 courses from 2 subjects under this area.

Arts & Humanities (Arts & Humanities Outcomes): 6 Credit Hours

At least 2 courses from 2 subjects under this area.

Free Electives (Institutionally Designated Area): 6 Credit Hours

Includes ALL 100 and 200 level courses at K-State or in Transfer. 
Note: One course may be used to satisfy more than one requirement. However, students must complete a total of 34-36 credit hours of general education courses.

For a Full Listing of K-State 100/200 level courses you may search those courses individually via the University Course Catalog.

TOTAL CREDITS: 34-36

Program Requirements

Orientation: 1 Credit Hour

Outside Concentration: 9 Credit Hours

Outside credential of at least 9 credit hours (May be from any unit, except for School of Media and Communication OR from approved interdisciplinary credentials within the unit).

OR

Any 9 credit hours in a single prefix (except for except for MC and COMM) (all must be 300 level or above OR at any level with a prereq in the same prefix; up to 5 credit hours may overlap with program).

OR

Any 9 credit hours in a microcredential (up to 5 credit hours may overlap with program).

Overlays: [9] Credit Hours

May be fulfilled in K-State Core, Outside Concentration, electives, or the Program itself.

  • Ethical Reasoning Overlay Credits: [3]
  • Global Perspectives Overlay Credits: [3]
  • US Multicultural Overlay Credits: [3]

Programs

Foundations: 5 Credit Hours

Writing Foundation I

Writing Foundation II

Complete 2 credits from the following courses:

Content Creator Studio

Complete 2 credits from the following courses:

ADPR Requirements: 27 Credit Hours

ADPR Elective: 3 Credit Hours

Choose one course from the following:

ADPR Specialization: 9 Credit Hours

Choose one specialization from the following (courses used to fulfill the ADPR Elective may not also be used to fulfill Specialization):

Digital and Social Media Specialization

Creative Design Specialization

Advanced ADPR Specialization

Lifestyle, Sports & Entertainment Specialization

BA Arts, Humanities, and Social Sciences Requirement: 6 Credit Hours

3 credit hours in each of the following, with at least 6 credit hours at 300 level or above OR at any level with a prerequisite in the same discipline.

One course in Humanities Credits: 3

Any course or combination of courses in Fine Arts Credits: 3

BA Natural and Quantitative Requirement: 6 Credit Hours

One course in each of the following, with at least 3 credit hours total at 300 level or above OR at any level with a prerequisite in the same discipline.

Natural Science or Quantitative course Credits: 3

Natural Science, or Quantitative, or Social Science with MATH or STAT Credits: 3

BA Second Language Requirement: 3-16 Credit Hours

Choose one of the following:

Option 1: 3-14 Credit Hours

At least 3 credit hours of coursework culminating with level 4 or above (i.e., Frech 4, German 4, Spanish 4, etc.) or the equivalent of level 4 in a second language sequence.

Option 2: 16 Credit Hours

At least 16 credit hours of coursework in which student takes the first and second levels of two different languages, selected from any language offered within the department of Modern Languages, ASL, or from any other second language transferred in at an equivalent level.

Option 3: 3 Credit Hours

Students whose first language is not English may satisfy this requirement by meeting the English Proficiency Admission Standards for K-State or by completing the appropriate level of exit courses with the English Language Program.

Free Electives: 4-16 Credit Hours

In addition to K-State Core Free Electives requirement, take any course so that the total credit hours completed equals 120.

Credit Grand Total for Program of Study: 120