The undergraduate degree in Advertising and Public Relations prepares students to influence and inform key audiences and publics through promotional and public image communications strategies. Students will gain industry-focused knowledge and skills in strategic writing and planning, content creation and distribution, relationship management, data-driven decision-making, diversity in media, account management, media planning, media relations, and reputation management. Additionally, hands-on training is prioritized through internship experience and credentialing from industry-recognized certifications in high career growth areas such as social media and digital media. Advertising and Public Relations students will be prepared for a range of careers in agency, nonprofit, corporate, government, community, advocacy, and start-up environments. Graduates accept positions as advertising account executives, public relations and communications specialists, brand managers, fundraising and development officers, publicists, social media managers, copywriters, and more.
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