Jan 18, 2025

2024-2025 Undergraduate Catalog

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2024-2025 Undergraduate Catalog

Travel and Tourism Promotion Undergraduate Certificate

Location(s): Manhattan Campus, Manhattan Online

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The certificate in Travel and Tourism Promotion combines specialized skills from the hospitality management and strategic communications curricula that directly relate to providing media and communications skills for travel and tourism professionals. The certificate will be awarded to students who achieve a superior level of expertise in the communication relationship-building and management aspects of travel and tourism.

Promotion Certificate Structure and Requirements:

This certificate totals 18 hours, with 12 required credit hours (6 in Advertising and Public Relations and 6 in Hospitality Management) and 6 elective hours (2 classes from either program’s elective hours as suggested below).

Required Classes:

Advertising and Public Relations

MC 180 - Principles of Public Relations Credits: 3
MC 477 - Travel and Tourism Strategic Communications Credits: 3

Hospitality Management

HM 120 - Introduction to the Hospitality Industry Credits: 3
HM 230 - Issues in Tourism Credits: 3

Suggested Electives:

Advertising and Public Relations

MC 280 - Writing for Advertising & Public Relations Credits: 3
MC 370 - Social Media Strategy & Management Credits: 3
MC 482 - Ideation, Strategy and Planning for Advertising and Public Relations Credits: 3
MC 491 - Mass Communication Internship Credits: 1-3
MC 683 - Reputation Management Credits: 3

Hospitality Management

HM 361 - Hotel Operations Credits: 3
HM 363 - Event Management Credits: 3
HM 426 - Fundraising and Nonprofit Events Credits: 3
HM 475 - Internship in Hospitality Management Credits: 3
HM 621 - Hospitality Law Credits: 3

Total hours required: 18

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