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Dec 30, 2024
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing Minor
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 Return to: Degrees and Certificates Offered
The marketing minor is targed toward non-marketing majors. Students in many other disciplines would be able to acquire necessary marketing skills needed in business.
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Program requirements
The Marketing Minor consists of 15 credit hours. Marketing majors are not allowed to complete the marketing minor.
At least three of the five courses must be completed at Kansas State University. Prior permission is required from the College of Business to take a class at another institution. Prerequisites and requisites associated with the marketing courses must be followed. The minor will be awarded upon or after being awarded a baccalaureate degree and students must earn a minimum 2.50 KSU cumulative GPA across all five courses to graduate with the minor.
Will consist of two core courses and three elective courses. Students will take MKTG 400 Introduction to Marketing as the prerequisite course for the other courses. Students should take the core in the order given below, but it is not required. Electives can be taken at any time.
Non-Business Majors (15 hours)
MKTG 400 - Introduction to Marketing Credits: (3)
A general study of marketing principles which lead to the development of marketing strategy. A review of environmental influences and key analytical tools used in formulating marketing plans. Product or service design, distribution, pricing, and promotional programs.
MKTG 450 - Consumer Behavior. Credits: (3)
Consumer behavior is the study of the cognitive, affective, and behavioral factors that interact with social, cultural, and situational influences to guide decision making in the marketplace. The goals are to provide a conceptual understanding of consumer behavior, experience in applying consumer behavior concepts to marketing strategy, and knowledge of consumer research applications
Marketing Electives: (9 hours)
Non-Business Majors. Choose 3 courses from the list below (9 hours):
Business (Non-Marketing) Majors. (15 hours)
Marketing Electives: (12 hours)
Business Non-Marketing Majors. Choose 4 courses from the list below (12 hours)
Other Requirements
- Students must earn at least a 2.5 GPA in all courses taken to fulfill the requirements of the Minor program.
- Issued by the K-State College of Business Administration, the student’s transcript will note the minor.
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Return to: Degrees and Certificates Offered
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